Passion of fashion: Marc Jacobs

Passion of fashion: Marc Jacobs 1. Introduction 1.1 Background The reason leads Marc Jacobs be successful is his passion of fashion. In his early life, he not only worked in the field of fashion, but also spent his time on attending a school of art and design. He is a leading designer for Marc Jacobss products, who was born in 1963 in New York City. In addition, by the end of 1997, he was the Creative Director for French house Louis Vuitton (Emily R , 2009). By this major achievement, he decided to launch his first brand Marc Jacobs in 1986. After that, there are other two lines of the brand, which are Marc Jacobs Menswear in 1996 and Little Marc Jacobs in 2005 (New York Media, 2009). Marc Jacobs Daisy is the new feminine fragrance designed by Marc Jacobs which was launched in October, 2007 around the world. Moreover, the scent is presented as free and pure when it is said to be â€Å"the essence of a youthful spirit: sunny, happy, positively fresh and free†. (Moodie, 2002) 1.2 Theory Market segmentation and marketing mix are significant factors for analyzing. The market segmentation is the identification which distributes the market into different groups with similar characteristics, which allows the firm to better satisfy the needs of its potential consumers (James E, 2007). In addtion, according to Hall et al (2008), there are four main ways to segment the market; they are geography, demography, psychography and behavior. The marketing mix is a combination of marketing elements which is known as the 4Ps: product, price, place and promotion. It is considered in planning a marketing strategy which is necessary to sell a product effectively(Answers Corporation, 1999). The Marketing Mix includes product, price, place and promotion. Product is a good or service that meets consumers needs and makes profit to justify its continued existence (WebFinance Inc. 2009).According to Hall et al (2008: p.91), â€Å"Price needs to fit in with the nature of the product itself and the way in which it is being promoted and distributed to consumers.† In addition, products need to be available to customers in the place where they want to buy (Hall et al, 2008) and according to Hall et al (2008: p.106), â€Å"promotion is the attempt to draw attention to a product or business in order to gain new customers or to retain existing ones†. 1.3 Aim The purpose of this market research is to analyze an advertising of Marc Jacobs Daisy. The first aim is to indicate the segmentation of the advertising. Secondly, analyzing the theme and name of the advertising and what medium is used to promote it. The third aim is to evaluate how the price and the place be considered. Finally, recommendations and conclusion will be given. 2. Findings The advertisement was taken from photographer Juergen Teller; the view of it is reflected in the elegant of a new fragrance ‘Daisy. The idea of this is to launch the perfume in a field filled with daisies (FashionUnited, 2009).It shows a youthful girl is wearing underwear and lying on an untouched surrounding with daisies, holding the Daisy in her hands. Her eyes are closed and the poster looks as though there is a wonderful dreaming. Hence, the advertising is full of purity. In addition, the main tone is light colors, white and aqua. 3. Discussion 3.1 Marketing segmentation Marc Jacobs by segmenting geographically with sells Daisy in all of their own stores of different countries. For example, they are Europe, America and Africa. The stores are located in the main cities of a country, for example, London, New York and Shanghai. It means the consumer has ability to buy the product with fairly high income. In addition, it is divided into age and gender in demographic segmentation. The advertising of Marc Jacobs Daisy is represented as youth and elegance. According toSlapiton(2009), â€Å"Marc Jacobs Daisy is fresh, airy and feminine without being too sexy.† Therefore, Daisy is targeted to female, age from 18 to 25 or a small group of older of age above 35, who want to become younger. In short, Marc Jacobs segments the market into flourishing cities of different regions and sells to young female who interests in perfume. 3.2 Marketing Mix n 1.Promotion -Theme and color The emotion of the theme in perfume advertisements is essential because a well visual advertising is able to persuade consumers to purchase. In reality, companies always choose an attractive theme to advertise their product by using color emotion. From the view of advertisement, the main color green. Green means spring, new birth and environment awareness(Emily Gems. 2006). Therefore, this advertising is appropriate for the product and the theme of new birth and spring. -Product name Product name allows consumers to identify the goods and services of a company(Hall et al, 2008). From this perfume, Marc Jacobs used â€Å"Daisy† to promote it as daisy is one kind of flower and it represents as purity and innocence (Dgreetings,2009).Therefore, it could relate to the theme and the product perfectly. -Medium Marc Jacobs has promoted their printed advertisement of Daisy by several above-the-line mediums. Magazine is useful for targeting a particular audience or market segmentation. For example, the printed advertising of Daisy has published on Vogue which is a famous fashion magazine in the world. In addition, there is the development of electronic screen. Therefore, Marc Jacobs has used these mediums to promote their printed-advertising in their own store or some retailers shop and the Internet is one major advantage as it can be accessed by consumers all over the world. In conclusion, Marc Jacobs has provided some useful promotion to publish their printed advertisement of Daisy. n 2. Product -Appearance Consumers all prefer to buy the products which are functional and good-looking. At the centre of Daisy perfume is a floral note with a vintage edge, violet. Women all like flower, especially for this huge flowers decoration in the bottle, it looks very remarkable, although Daisy is not very functional. -Color White is the main color from the figure of advertising. According to Sibagraphics(2009), white in Europe means marriage, angels and peace. In addition, â€Å"White is a color of purity; brides wear white in many countries, because white symbolizes a virgin.† (Emily Gems. 2006). addtion,the main color, he main color, there is no any f a company. a It is said that white daisies are the emblem of loyal love (Emily Gems. 2006). -Fragrance Daisy is â€Å"a deliciously feminine blend of wild strawberry, red grapefruit, violet leaves, gardenia, jasmine, musk, vanilla and white wood† (Sephora. 2008). As a result, it is suitable to young females taste. n 3. Price The price of Marc Jacobs is very acceptable. If compare to other perfumes, the price of Daisy is higher than other comment brands perfume, for example, the CK which is approximately  £30 (Women Perfume,2009). However, it is cheaper than some high-class brands perfume, Christian Dior is approximately  £50 (NexTag, 2009). Therefore, Daisy is an acceptable good which have a middle price. According to Women Perfume (2009), Marc Jacobs daisy 50ml is  £39, and the 100ml ones is  £49. It shows the pricing strategy chosen by the business because it has maximize profits by setting price as  £39 and  £49, but it can attract and misdirect the consumers. n 4.place Marc Jacobs Daisy has allocated their products to several mediums. Firstly, Daisy uses direct marketing which is selling from manufacturers directly to consumers by offering online ordering through a website on the Internet (Daisy, 2009). Secondly, from manufacturers to consumers via retailers, Daisy provided the product to the retailers, such as Boots and Superdrug and John Lewis ( Women Perfume, 2009). To sum up, Marc Jacobs has promoted the advertisement through the entire place; include the website, the retailer, magazine and Television. Therefore, if a good product will not sell at the right place and at the right time, it will not be successful (Hall et al, 2008). 4. Conclusion In conclusion, Marc Jacobs does very well on advertising of its new perfume product after doing a wide research from books and websites. The theme of the advertising is purity, and sells young woman of middle class income. In addition, the printed advertising has promoted in right place at a right time with a strategy price, and the price is acceptable. Therefore, all of them can bring up this well-known perfume in the world. 5. Recommendation For my recommendation, Marc Jacobs should develop some new methods for promoting and packaging. Marc Jacobs can have more below-the-line promotions, for example, free samples or free gives to the consumers who interests in the product. In addition, Marc Jacobs can have some small bottle packages which are better for taking or putting in a bag.

Hamlet: Understanding and Duty Essay -- Shakespeare Hamlet Essays

Hamlet: Understanding & Duty      Ã‚   In an effort to determine how Hamlet seeks to understand his world and his duty, we must closely examine several lines from this Shakespearean masterpiece.   While the mystery and significance of Hamlet lies in part from an inability to make definitive statements about Hamlet's motives and understanding, we can get a deeper look into his character from such a dialogue interpretation.      We might say that one of the ways in which Hamlet tries to understand the world is through academic endeavors.   After all, he is a scholar who has recently returned from his studies.   However, upon returning from college, Hamlet finds Denmark to be in a rotten state.   His father is dead, and his mother has married her brother-in-law before the funeral meats are cleared.   Thus, Hamlet begins to understand the world through a depression regarding his mother's seemingly insensitive actions "How weary, flat, unprofitable / Seem to me all the uses of this world" (Shakespeare I.ii.1074).      Hamlet's depression is assuaged by the vision of his father's ghost.   After explaining he was murdered, Hamlet's depression is replaced by pain, anger, and the contemplation of the metaphysical.   When Horatio tells him the vision of his fath... ...l desires second.   He explains this fully to Horatio "If it be now, 'tis not to come; if it be not to come, it will be now; if it be not now, yet it will come: the readiness is all" (Shakespeare V.ii.1110).   Thus, Hamlet tries to understand his world through ration, logic, academic study, contemplation, and metaphysical speculations.   In the end, he appears to believe that whatever one's duties are, those are what one must accept to fulfill one's purpose - despite the limited ability to control destiny or the outcomes of accepting such duties.    WORKS   CITED Shakespeare, W.   The Complete Works.   New York: Gramercy, 1975.

Support Childrens and Young People’s Health and Safety

2. 1 Demonstrate how to identify potential hazards to the health, safety and security of children or young people, families and other visitors and colleagues. co.uk/2-5-food-safety/">Food safety:- †¢Appropriate clothing-when handling food I wear latex gloves and apron and always tie my hair back †¢Washing hands-children are taught the importance of why washing hands needs to be done when handling food. †¢Food stock-at our school we have staff who are in charge of making sure the milk and fruit is in date and stored correctly. They distribute it around the school. Allergies to food-we send out and keep a file of consent forms. In my class there is a girl who is allergic to eggs and fish so when she handles them she has to wear latex gloves. †¢Age equivalent equipment-we have plastic knives for the younger children to use. Before using equipment it is thoroughly cleaned and checked for damage or faults. We have cutlery with special grippers for children with special or extra needs. †¢Food stored at the correct temperature-if using food for experiments or baking I must make sure it is stored correctly and at the right temperature to stop it going off. Food is in date-when using food in school I check the dates on the food before using it for any activity, if a child or member of staff was to eat go off food they could become seriously poorly. †¢Food is disposed of correctly-when throwing away unused or leftover food we have bins outside of the building specifically for food waste. Physical:- †¢Checking the environment-I always make sure the classroom is safe before the children enter, if going outside I check the area for any hazards. †¢Display boards-make sure they are up to date and display notices to the children, staff and visitors on how to be safe around the school environment. Equipment-make sure all equipment is risk assessed and PAT stickers/stamps are in date before using equipment. If children were to use a faulty laptop they could be electrocuted. †¢Spillages- clean up any spills in the classroom, in my class the children bring juice bottles for break time when they leak or spill I clean it up immediately to prevent slips and falls. †¢Trip hazards- cables to computers and white boards must be out of reach for the children because if they were to trip they could easily hurt themselves. Security:- Unlocked gates: – I always check that the gates are locked before allowing the children to go outside, this stops the children getting out and unauthorised people entering. †¢Sign in- when entering the school grounds you must sign in and out, you are issued with a visitor sticker to show the rest of the people in the school that you are a visitor. †¢Electronic zappers- all staff in my school have electronic zappers this is so you can gain entry around the building. This stops strangers and unauthorised people gaining access to the school. Phone system- in our school we hav e telephones in each classroom and room, this is so if an accident or incident happens staff are alerted immediately. Fire:- †¢Don’t cover radiators- in our school we have blow heaters and these must never be covered my wet or damp clothing, they will overheat and could catch fire. †¢New pupils/staff-when a new member of staff or pupil joins the school they are made aware of the fire procedures, they are given a tour of the buildings and made aware of the fire exits. Liquids by electrical items- we are not allowed to keep cups or glasses with any liquids in or around the classroom, if they were to be spilt by the computer that would be a fire risk. Children juice bottles are kept in a tray away from any electrical equipment. †¢Fire drills- when the fire alarm goes off we line the children up on the playground and complete a head count to make sure all pupils are present. Personal safety:- †¢Correct footwear- in our school we are not allowed to wear open to ed shoes or sandals. If we were to drop or spill something on our feet we could seriously hurt ourselves. Parents evening-we hold our parents evening in the hall, all teachers are together and never left alone. The teaching assistants run a creche facility together so we are never left alone with the children or parents either. †¢After hours- when parents want a meeting with their child’s class teacher I always make sure I am present in the classroom so that the teacher is not left alone. †¢Jewellery-we can wear stud type earrings but are not allowed to wear hoops or dangly earrings, this is because they can easily get caught or ripped out by the children.

Business Model and Strategic Plan Part I Conceptualizing a New Product or Service Division of an Existing Business Free Essay Example, 1250 words

Kimberly-Clark encourages consumers to discover the evolution of the company’s innovative products that are used on a daily basis. Germs surround the environment that people live in. Harmful bacteria and other bacteria’s can be carried from one place to another. This includes the home, in the office and basically everywhere where people are. Germs spread very fast and therefore proper hygiene is required both at home and at the work place. It is a high time for Kimberly-Clark to come up with a new division of antiseptic wet wipes that will help kill and prevent spread of germs as well as help people to sustain high standards of hygiene. Moreover, the best way to stop the spread of germs is through practicing good hygiene all the time. The antiseptic wet wipes will help a great deal as persons of all ages can use it. In addition, the antiseptic wet wipes are portable and can be carried by all persons everywhere. For example, when a mother has gone to a function with her baby they do not have to worry about changing huggies because they can always use the wipes to clean their hands before and after changin g the diaper. We will write a custom essay sample on Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business or any topic specifically for you Only $17.96 $11.86/pageorder now In addition, at home, mothers can wipe their hands with the antiseptic wipes before they handle or prepare food. Kimberly Clark vision is to unleash the power through their quality products. The mission statement for this new product should be to promote a happier and healthy human life. This will help safeguard the health of families worldwide through the provision of better personal care products that promote hygiene. This product is differentiated from other products, as it is unique because the wipes contain antiseptic whose purpose is to celebrate life everyday everywhere hygienically. In addition, the other brands are basically plain tissues, diapers and sanitary towels. The antiseptic wet wipes addresses customer needs and achieves competitive advantage by making people’s lives easier and more hygienic. The end user does not need to use water to be clean. The wet wipes can go a long way in ensuring that people continue practicing good hygiene wherever they are. For instance mothers can use the antiseptic wet wipes to protect the lives of their loved ones. Additionally, at home, kids can use the antiseptic wet wipes before having their meals. Mothers can ensure that the family members have the antiseptic wet wipes with them. For instance, children should carry the wipes with them to school and ensure that they use the wipes every time before and after they have a meal.